Generative Engine Optimization (GEO)
Get recommended by the models your buyers trust.
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of increasing how often large language models like ChatGPT, Gemini, Perplexity and Claude mention, cite and recommend a brand in their generated answers by strengthening the brand’s entity signals, authority and presence in the sources those models rely on.
The problem
Why it matters now.
LLMs don’t rank ten links. They synthesize one answer and name a handful of brands. That shortlist is shaped by what the wider web says about you, not just by your own website.
What you get
Deliverables, not decks.
01
Entity optimization
Consistent brand facts across your site, schema, Wikidata, Google Business Profile, Crunchbase, LinkedIn and industry directories so models resolve you correctly.
02
Citable content assets
Original data, benchmarks, frameworks and expert commentary: the kind of evidence models prefer to cite.
03
Comparison & alternative coverage
“Best X for Y”, “X vs Y” and alternatives pages, on your site and in third-party roundups that models draw from.
04
Retrieval-friendly formatting
Self-contained passages, clear headings, statistics with sources and quotable definitions that survive chunking in retrieval pipelines.
05
Prompt-level monitoring
Ongoing tracking of how each engine answers your priority prompts, with alerts when recommendations shift.
How we measure it
- Brand recommendation rate
- Citations per engine
- Sentiment & accuracy
- AI-referred sessions
Ideal for
- Categories where buyers ask AI “what’s the best…”
- Challenger brands displacing incumbents
- Companies launching new products
FAQ
Generative Engine Optimization questions.
Is GEO the same as AEO?
They overlap. AEO focuses on being extracted as a direct answer; GEO focuses on being mentioned and recommended in generated responses, which depends heavily on off-site authority and entity signals. CiteLead runs both as one program.
Can you guarantee ChatGPT will recommend us?
No honest agency can guarantee model outputs. We guarantee the work, transparent measurement against a baseline, and month-to-month terms so we keep earning your business.
Does GEO work for local businesses?
Yes. Local GEO leans on Google Business Profile, reviews, local citations and location pages, which strongly influence AI answers for “near me” style questions.
Related services
AI Visibility Audit
Find out exactly where ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention you, where they mention competitors instead, and why.
Answer Engine Optimization (AEO)
Restructure your content so AI assistants and Google can lift your answers directly: featured snippets, AI Overviews, voice and chat.
AI Citation Building & Digital PR
Earn mentions in the publications, review sites, roundups and communities that AI engines actually cite for your category.
Find out what AI says about you.
Run a free AI visibility audit. We ask ChatGPT, Gemini, Perplexity and Claude your buyers’ questions live and show you where you stand, in about a minute.